Project Overview
Worked on Unterro, a premium product and architectural design website built with a custom WordPress theme and WooCommerce. This project went far beyond a standard website installation, requiring custom theme architecture, bespoke product layouts, smooth animations, and a tailored product management system to handle an extensive catalogue of approximately 160 products seamlessly.
Custom WordPress Theme & WooCommerce Architecture
The primary goal was to create an editorial-grade, animation-rich online shopping and showcase experience tailored specifically to high-end residential and commercial buyers, while giving the client complete, hassle-free backend control over product updates.
Key Contributions
- Custom WordPress Theme Development
- WooCommerce Product Architecture (~160 Products)
- Bespoke Category & Filtering Layouts
- Client-Friendly Backend Management
UI/UX & Performance Features
- Purposeful Animation & Interactions
- Clean Minimalist Editorial Layouts
- Fluid Mobile & Tablet Breakpoints
- Interactive Plan Submission Workflow
1. Custom Theme Development
Rather than relying on a heavy, generic off-the-shelf theme, the website was constructed using a lightweight custom WordPress theme. This provided full control over markup, script loading priority, and responsive styling, ensuring snappy performance and complete design fidelity across all devices.
2. Scalable WooCommerce Product Architecture
Structured a comprehensive WooCommerce catalogue accommodating approximately 160 products across distinct product categories—including outdoor kitchens, stone dining tables, paving, and stone veneer cladding. The backend was organized so the client can easily manage product attributes, finishes, and swatches without needing a developer for routine updates.
